Ask yourself: How can I make my fan the hero of her own life story?

An atomic statement is a clarion call. It's a mission. It's a cause. It's a deeply felt purpose. It's a definition and display of identity. It's what I want on my t-shirt. It's what I stick to the back of my car. It's what I tattoo on my arm. It is me.

Find the people already doing what you want to do in your market and enlist them to your team

"Smartphones, social media, and video games are pulling children out of the real world and transporting them someplace strange, inhumane, and harmful"

Be the next breakthrough Content Creator in Faith Based Media!

The so-called "secular surge" has plateaued

People are attracted to what everyone is talking about. And that is called "buzz."

What would you be if you couldn't call yourself "Christian radio?"

Potential audiences don't want us to simply be Christian radio stations; they want us to be Christian media ministries.

It seems to me that William Goldman's classic Hollywood rule that "nobody knows anything" applies to the music business in spades