Do You Celebrate Your Heroes?
Ask yourself: How can I make my fan the hero of her own life story?
What's Your Atomic Statement?
An atomic statement is a clarion call. It's a mission. It's a cause. It's a deeply felt purpose. It's a definition and display of identity. It's what I want on my t-shirt. It's what I stick to the back of my car. It's what I tattoo on my arm. It is me.
How Do We Create More Digital Content?
Find the people already doing what you want to do in your market and enlist them to your team
What’s the Matter with Kids?
"Smartphones, social media, and video games are pulling children out of the real world and transporting them someplace strange, inhumane, and harmful"
Is This Your Next Personality?
Be the next breakthrough Content Creator in Faith Based Media!
Gen Z May Save Us
The so-called "secular surge" has plateaued
Where Are Your "Exceptionals"?
People are attracted to what everyone is talking about. And that is called "buzz."
What Business is Christian Radio In?
What would you be if you couldn't call yourself "Christian radio?"
Why Many Christian Music Fans Don't Listen To You
Potential audiences don't want us to simply be Christian radio stations; they want us to be Christian media ministries.
What IS a Christian Song, Anyway?
It seems to me that William Goldman's classic Hollywood rule that "nobody knows anything" applies to the music business in spades