Nov
12
Is Your Radio Station Wasting Its Time on Social Media?
Pretty much, yes. You need to start from the inside out.
4 min read
Mark Ramsey
Oct
08
Do Listeners Dislike AI Voices? Nope.
The only way to turn off listeners to AI voices is to signal their presence
3 min read
Sep
24
Marketing Is What You Do
An experience. A meaningful encounter that moves people. What's yours?
2 min read
Sep
19
YOU Must Be The Antidote to Hate
Somehow it's safe to say evil things to each other in a place where we'll never have to look each other in the eyes and talk to each other like human beings.
3 min read
Sep
03
Three Things More Important Than Your Music
Can you spell out what story your brand says about the people who love it?
2 min read
Aug
06
You Should Ignore Nielsen
Nielsen's new "3 minute rule" is an effort to hoodwink radio's advertisers and placate fretful broadcasters
3 min read
Jul
23
Unhinge Your Marketing, Christian Radio
You benefit by being the host at the fabulous party. Not by trying to pick up all the lookers in the room.
3 min read
Jul
16
The (Unfortunately) Secret Way to Beat Your Competition
Above and beyond. Not "almost as good as" or "a little better than". Surprise, don't simply satisfy.
2 min read
Jul
09
How to Grow Underwriting
Placing more emphasis on that important source of financial support is not only wise, it's essential.
3 min read
Jul
02
What ELSE Do Listeners Want From You?
Your brand is either bigger than your airwaves or smaller than what fans want.
3 min read