Aug
06
You Should Ignore Nielsen
Nielsen's new "3 minute rule" is an effort to hoodwink radio's advertisers and placate fretful broadcasters
3 min read
Mark Ramsey
Jul
23
Unhinge Your Marketing, Christian Radio
You benefit by being the host at the fabulous party. Not by trying to pick up all the lookers in the room.
3 min read
Jul
16
The (Unfortunately) Secret Way to Beat Your Competition
Above and beyond. Not "almost as good as" or "a little better than". Surprise, don't simply satisfy.
2 min read
Jul
09
How to Grow Underwriting
Placing more emphasis on that important source of financial support is not only wise, it's essential.
3 min read
Jul
02
What ELSE Do Listeners Want From You?
Your brand is either bigger than your airwaves or smaller than what fans want.
3 min read
Jun
25
Keeping it Clean
"Family-friendly" should never be the destination, but only the way you get to the destination
3 min read
Jun
11
We Could Be Heroes
Understanding who people appear to be is not the same as understanding who they want to be.
3 min read
May
21
What You Don't Play CAN Hurt You
"Risky" is not what it used to be. Chances are, you are not taking enough risks.
3 min read
May
14
You Are Not A Radio Station
We are a Christian Media Ministry of which radio is only one part.
3 min read
May
08
Where's Your Community?
Our fans care about themselves much more than they care about you
3 min read