Jan
29
Personalities Don't Matter
Take the local out of local radio at your peril
2 min read
Mark Ramsey
Jan
22
Lessons from Barnes & Noble for Christian Radio
How Christian radio can create an Indie bookstore experience.
3 min read
Jan
15
Maybe You Should Be Playing This Music, Too
It's "instrumental" and "quiet" and "ambient" and "relaxing" and "peaceful" - and it's Christian music. And it's NOT on the radio.
3 min read
Jan
08
In Praise of Rough Edges
I do research not to remove your rough edges but to understand what edges have value and to invite more of them.
3 min read
Dec
11
How Do You Attract Younger Listeners?
Our audience didn't want a younger-skewing music mix. They wanted us to be more of who we were, not more of who somebody else was.
2 min read
Dec
04
The Cost of Playing It Safe
Risks are the oxygen your brand will need to breathe
2 min read
Nov
27
Why Personalities Matter
All great artists help transcend the solitude of individuals; they relieve the ache of loneliness
3 min read
Nov
20
Your Promotions Are Too Small
One big event is vastly more essential, more persuasive, and more attention-grabbing than a dozen small events.
2 min read
Nov
13
Is Your Podcasting Strategy All Wrong?
Instead of thinking of podcasts only as tools to grow audience, what if you also think of them as tools to superserve donors and underwriters?
2 min read
Nov
06
A Time for Kindness
Run what you do through a "kindness filter" and ask yourself: "In what way does this promote and spread kindness and encourage our listeners to engage in kind acts with others?"
1 min read