Why Many Christian Music Fans Don't Listen To You
Potential audiences don't want us to simply be Christian radio stations; they want us to be Christian media ministries.
What IS a Christian Song, Anyway?
It seems to me that William Goldman's classic Hollywood rule that "nobody knows anything" applies to the music business in spades
Personalities Don't Matter
Take the local out of local radio at your peril
Lessons from Barnes & Noble for Christian Radio
How Christian radio can create an Indie bookstore experience.
Maybe You Should Be Playing This Music, Too
It's "instrumental" and "quiet" and "ambient" and "relaxing" and "peaceful" - and it's Christian music. And it's NOT on the radio.
In Praise of Rough Edges
I do research not to remove your rough edges but to understand what edges have value and to invite more of them.
How Do You Attract Younger Listeners?
Our audience didn't want a younger-skewing music mix. They wanted us to be more of who we were, not more of who somebody else was.
The Cost of Playing It Safe
Risks are the oxygen your brand will need to breathe
Why Personalities Matter
All great artists help transcend the solitude of individuals; they relieve the ache of loneliness
Your Promotions Are Too Small
One big event is vastly more essential, more persuasive, and more attention-grabbing than a dozen small events.
