02
Jul
What ELSE Do Listeners Want From You?
Your brand is either bigger than your airwaves or smaller than what fans want.
3 min read
Latest
25
Jun
Keeping it Clean
"Family-friendly" should never be the destination, but only the way you get to the destination
3 min read
11
Jun
We Could Be Heroes
Understanding who people appear to be is not the same as understanding who they want to be.
3 min read
21
May
What You Don't Play CAN Hurt You
"Risky" is not what it used to be. Chances are, you are not taking enough risks.
3 min read
14
May
You Are Not A Radio Station
We are a Christian Media Ministry of which radio is only one part.
3 min read
08
May
Where's Your Community?
Our fans care about themselves much more than they care about you
3 min read
30
Apr
How to Have a Better Idea
The best way to cook up better ideas is not to look to your left and right and do what your peers are doing.
2 min read
23
Apr
Do You Celebrate Your Heroes?
Ask yourself: How can I make my fan the hero of her own life story?
3 min read
16
Apr
What's Your Atomic Statement?
An atomic statement is a clarion call. It's a mission. It's a cause. It's a deeply felt purpose. It's a definition and display of identity. It's what I want on my t-shirt. It's what I stick to the back of my car. It's what I tattoo on my arm. It is me.
3 min read
09
Apr
How Do We Create More Digital Content?
Find the people already doing what you want to do in your market and enlist them to your team
2 min read