08
Jan
In Praise of Rough Edges
I do research not to remove your rough edges but to understand what edges have value and to invite more of them.
3 min read
Latest
11
Dec
How Do You Attract Younger Listeners?
Our audience didn't want a younger-skewing music mix. They wanted us to be more of who we were, not more of who somebody else was.
2 min read
04
Dec
The Cost of Playing It Safe
Risks are the oxygen your brand will need to breathe
2 min read
27
Nov
Why Personalities Matter
All great artists help transcend the solitude of individuals; they relieve the ache of loneliness
3 min read
20
Nov
Your Promotions Are Too Small
One big event is vastly more essential, more persuasive, and more attention-grabbing than a dozen small events.
2 min read
13
Nov
Is Your Podcasting Strategy All Wrong?
Instead of thinking of podcasts only as tools to grow audience, what if you also think of them as tools to superserve donors and underwriters?
2 min read
06
Nov
A Time for Kindness
Run what you do through a "kindness filter" and ask yourself: "In what way does this promote and spread kindness and encourage our listeners to engage in kind acts with others?"
1 min read
21
Oct
Coming soon
This is Faithbright, a source of good ideas for Christian broadcasters from Mark Ramsey. Things will be up and running