Christian

03
Jun
What Spotify's Evolution Means for Christian Radio

What Spotify's Evolution Means for Christian Radio

Music may be what made you famous, but solving as many problems as you can for your audience is what will keep you famous.
2 min read
20
May
What "Hope" Is

What "Hope" Is

Hope is less about optimism and more about what people actually do.
2 min read
13
May
Does Christian Radio have an On-Air Talent Problem?

Does Christian Radio have an On-Air Talent Problem?

The identity of the brand will mirror the appetites of the fan base that embraces that brand.
3 min read
06
May
How Christian Radio Can Get More Underwriting

How Christian Radio Can Get More Underwriting

Underwriters need to see themselves in your pitch. They need to hear the voices of listeners in your argument.
2 min read
12
Mar
Your Music Research May Be Hurting You

Your Music Research May Be Hurting You

Wanna know why your music panel rejects popular new sounds? Donors. That's why.
3 min read
25
Feb
"THE CHRIST" Podcast Can Be Your Easter Event, Too

"THE CHRIST" Podcast Can Be Your Easter Event, Too

The news about THE CHRIST is exploding everywhere!
2 min read
18
Feb
What's "Rare" About You?

What's "Rare" About You?

You are no more a radio station than the NYT is a newspaper company.
3 min read
04
Feb
It's Not All About Differentiation After All

It's Not All About Differentiation After All

Advantage isn't just perceptual, it's also 100% real.
3 min read
28
Jan
AI Is Deeply Scary. But Christian Radio May Have The Antidote

AI Is Deeply Scary. But Christian Radio May Have The Antidote

Being necessary to each other makes life worth living.
4 min read
14
Jan
The Truth About Gen Z's Religion

The Truth About Gen Z's Religion

Gen Z is the least religious group in American history. And that is an opportunity for you.
2 min read