Is This Your Next Personality?
Be the next breakthrough Content Creator in Faith Based Media!
Gen Z May Save Us
The so-called "secular surge" has plateaued
Where Are Your "Exceptionals"?
People are attracted to what everyone is talking about. And that is called "buzz."
What Business is Christian Radio In?
What would you be if you couldn't call yourself "Christian radio?"
Why Many Christian Music Fans Don't Listen To You
Potential audiences don't want us to simply be Christian radio stations; they want us to be Christian media ministries.
What IS a Christian Song, Anyway?
It seems to me that William Goldman's classic Hollywood rule that "nobody knows anything" applies to the music business in spades
Personalities Don't Matter
Take the local out of local radio at your peril
Lessons from Barnes & Noble for Christian Radio
How Christian radio can create an Indie bookstore experience.
Maybe You Should Be Playing This Music, Too
It's "instrumental" and "quiet" and "ambient" and "relaxing" and "peaceful" - and it's Christian music. And it's NOT on the radio.
In Praise of Rough Edges
I do research not to remove your rough edges but to understand what edges have value and to invite more of them.