Proof That Faith Works
Whether one is "Liberal" or "Conservative," one is likely to be happier and more fulfilled in the presence of faith and religion than in its absence.
Is Your Radio Station Wasting Its Time on Social Media?
Pretty much, yes. You need to start from the inside out.
Do Listeners Dislike AI Voices? Nope.
The only way to turn off listeners to AI voices is to signal their presence
Marketing Is What You Do
An experience. A meaningful encounter that moves people. What's yours?
YOU Must Be The Antidote to Hate
Somehow it's safe to say evil things to each other in a place where we'll never have to look each other in the eyes and talk to each other like human beings.
Three Things More Important Than Your Music
Can you spell out what story your brand says about the people who love it?
You Should Ignore Nielsen
Nielsen's new "3 minute rule" is an effort to hoodwink radio's advertisers and placate fretful broadcasters
Unhinge Your Marketing, Christian Radio
You benefit by being the host at the fabulous party. Not by trying to pick up all the lookers in the room.
The (Unfortunately) Secret Way to Beat Your Competition
Above and beyond. Not "almost as good as" or "a little better than". Surprise, don't simply satisfy.
How to Grow Underwriting
Placing more emphasis on that important source of financial support is not only wise, it's essential.
