24
Sep
Marketing Is What You Do
An experience. A meaningful encounter that moves people. What's yours?
2 min read
Christian
19
Sep
YOU Must Be The Antidote to Hate
Somehow it's safe to say evil things to each other in a place where we'll never have to look each other in the eyes and talk to each other like human beings.
3 min read
03
Sep
Three Things More Important Than Your Music
Can you spell out what story your brand says about the people who love it?
2 min read
06
Aug
You Should Ignore Nielsen
Nielsen's new "3 minute rule" is an effort to hoodwink radio's advertisers and placate fretful broadcasters
3 min read
23
Jul
Unhinge Your Marketing, Christian Radio
You benefit by being the host at the fabulous party. Not by trying to pick up all the lookers in the room.
3 min read
16
Jul
The (Unfortunately) Secret Way to Beat Your Competition
Above and beyond. Not "almost as good as" or "a little better than". Surprise, don't simply satisfy.
2 min read
09
Jul
How to Grow Underwriting
Placing more emphasis on that important source of financial support is not only wise, it's essential.
3 min read
02
Jul
What ELSE Do Listeners Want From You?
Your brand is either bigger than your airwaves or smaller than what fans want.
3 min read
25
Jun
Keeping it Clean
"Family-friendly" should never be the destination, but only the way you get to the destination
3 min read
11
Jun
We Could Be Heroes
Understanding who people appear to be is not the same as understanding who they want to be.
3 min read