26
Feb
Where Are Your "Exceptionals"?
People are attracted to what everyone is talking about. And that is called "buzz."
2 min read
Christian
19
Feb
What Business is Christian Radio In?
What would you be if you couldn't call yourself "Christian radio?"
2 min read
12
Feb
Why Many Christian Music Fans Don't Listen To You
Potential audiences don't want us to simply be Christian radio stations; they want us to be Christian media ministries.
3 min read
05
Feb
What IS a Christian Song, Anyway?
It seems to me that William Goldman's classic Hollywood rule that "nobody knows anything" applies to the music business in spades
3 min read
29
Jan
Personalities Don't Matter
Take the local out of local radio at your peril
2 min read
22
Jan
Lessons from Barnes & Noble for Christian Radio
How Christian radio can create an Indie bookstore experience.
3 min read
15
Jan
Maybe You Should Be Playing This Music, Too
It's "instrumental" and "quiet" and "ambient" and "relaxing" and "peaceful" - and it's Christian music. And it's NOT on the radio.
3 min read
08
Jan
In Praise of Rough Edges
I do research not to remove your rough edges but to understand what edges have value and to invite more of them.
3 min read
11
Dec
How Do You Attract Younger Listeners?
Our audience didn't want a younger-skewing music mix. They wanted us to be more of who we were, not more of who somebody else was.
2 min read
04
Dec
The Cost of Playing It Safe
Risks are the oxygen your brand will need to breathe
2 min read