radio

I do research not to remove your rough edges but to understand what edges have value and to invite more of them.

Our audience didn't want a younger-skewing music mix. They wanted us to be more of who we were, not more of who somebody else was.

Risks are the oxygen your brand will need to breathe

All great artists help transcend the solitude of individuals; they relieve the ache of loneliness

One big event is vastly more essential, more persuasive, and more attention-grabbing than a dozen small events.

Instead of thinking of podcasts only as tools to grow audience, what if you also think of them as tools to superserve donors and underwriters?